Some 53% of small business owners say social media is now their main tactic for online marketing, according to recent research from Vistaprint Digital.
The report was based on data from a survey conducted in September 2016 of 1,000 owners of businesses in the United States with fewer than 10 employees. The researchers also included data from a survey conducted in May 2016 of 2,000 consumers in the United States.
One-third of small business owners say their company website is a primary marketing channel, and 53% say their online presence is very important.
Some 70% of respondents say they use a mix of print and online tools to market their small business.
Check out the infographic for more findings from the report:
About the research: The report was based on data from a survey conducted in September 2016 of 1,000 owners of businesses in the United States with fewer than 10 employees. The researchers also included data from a survey conducted in May 2016 of 2,000 consumers in the United States.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji
Twitter: @ayaznanji
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