One of the ways IKEA continues to improve its products and services is through research. As the Head of Research for IKEA, Mikael Ydholm’s job is to conduct focus groups and other studies to determine how customers feel and react to IKEA products.
Throughout his nearly twenty-year tenure at IKEA, Mikael has gathered a lot of global research, but there is one discovery that really stands out. He shares this finding with Maxwell Ryan, CEO and Founder of Apartment Therapy. From this study, Mikael was fascinated to see how people interact with one of their everyday products. In fact, it helped enhance this specific piece further. Which product was it and what did he learn? Watch the video to find out.
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